If Russ Ackoff had given a ted talk ...

Process vs. People.
These are the two major camps treated as distinct from each other by most popular approaches taken toward organisational change in the market place today, even training is often 'imposed' in the absence of understanding the negative effect imposition and control can illicit from people. 

As Dr. Ackoff highlights so well in this short talk, anyone taking the idea of organisational change seriously cannot afford to consider the improvement of the individual parts within a system independently of each other ... the system itself can only be defined in terms of the relationship between the parts ... and in any organisation the processes, typically in sharp focus, are always in relationship with the people, who are often dealt with under a separate budget and set of objectives.


This incapacity to address change at a systemic level has provided the world with a bunch of stats which suggest change programmes have a failure rate of around 2/3rds to 75%. To ensure your change initiatives are in the 25-33% winners circle, you have to understand the people issues as well as the potential to improve process ... and that is of course where Duxinaroe excel! Our change programmes are designed to address all aspects of change, as they relate to each other to produce results.


We hope you enjoy the video. Dr Ackoff makes a lot of sense and simplifies a view that most find difficult to comprehend from within the current market, flooded with tools and methods which operate in line with a belief in demarcation and segregation, departments and functions, silo's and hierarchies. A systems view is a refreshing change, as long as you remember it requires a depth of knowledge around the Human Factors involved.